Take a look at the making of Honda “Paper.” Through the imagination of famed director PES and a team of animators, thousands of hand-drawn illustrations were transformed into a magical 3D world. Find out how everything came to life thanks to the Power of Dreams in this behind-the-scenes video.

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HAMBURG -- BMW management and labor have reached an agreement on measures to reduce costs that avoids "drastic measures," the automaker said on Wednesday.

The agreement involves reducing bonuses for workers based on company profits, as well changes to Christmas and other bonuses for some workers. The measures are effective starting 2020.

BMW had been in talks with labor representatives and its top suppliers as it seeks to achieve cost savings of more than 12 billion euros ($13.2 billion) by 2022.

"We have achieved a solution based on solidarity. This allows us to avoid drastic measures that others are currently taking to reduce their costs," CEO Oliver Zipse said.

German automakers are intensifying their efforts to reduce costs to fund investments for electric cars and autonomous vehicle technologies.

Audi said on Tuesday that it plans to cut about 15 percent of its German workforce to protect its profitability.

Daimler as well as suppliers Continental and Osram have also recently announced staff and cost cuts

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After Ford Motor Co. and General Motors ended production of compact cars, many former car owners continued to purchase sedans instead of switching to crossovers and SUVs, according to an Edmunds analysis.

So far in 2019, 23 percent of former Chevy Cruze owners and 31 percent of former Ford Focus owners bought a car from a competitor, the online car sales website said in a report Wednesday.

"Ford and GM made a strategic decision to prioritize profit at the expense of market share," Jessica Caldwell, Edmunds' executive director of insights, said in a statement. "While this may set them up better in the long run so they have the cash they need to fund electrification and autonomy, there's no question that decision is giving their competitors an edge now."

Former Focus owners' brand loyalty declined over the last three years from 40 percent in 2016 to 33 percent through September 2019, the report said. Former Cruze owners' loyalty declined from 57 percent in 2016 to 45 percent in 2019.

The study showed 21 percent of Focus and 22 percent of Cruze trade-ins go toward the purchase of a compact car, many of those cars being Honda Civics or Toyota Corollas.

"The number of Focus and Cruze owners trading their vehicles in and buying a small Jeep [Compass or Renegade], Hyundai Kona or Elantra, Kia Forte or Subaru Crosstrek have all risen in the last three years," the study said.

In an emailed statement to Automotive News, GM spokesman Jim Cain said: “Chevrolet trucks and crossovers are offsetting lower car sales. The proof is in registrations, and registrations don’t lie. Dig deeper and you’ll see that key competitors -- Ford, Nissan, Toyota, Jeep and Chrysler, among others -- are losing significant chunks of retail market share. We’re doing fine.”

Trade-ins

The study said 21 percent of Cruze owners and 18 percent of Focus owners traded in their cars for the corresponding brand's crossovers or SUVs in 2019. Edmunds analysts said the cost increase of a small crossover or SUV — between $4,000 and $8,000 more than a small car — puts pressure on younger and "price-sensitive" buyers.

"The catch is, if Ford and GM don't have affordable options for shoppers who are buying their first or second new car, it could be much harder to win them over later," Caldwell said in the statement. "Catching consumers early and keeping them in the family has been a basic tenet of automotive brand strategy for decades.

"It feels like we're in the midst of a transformative time for the industry where automakers are being forced to rethink everything," she said.

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